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Cost of a private car tour in the Cotswolds

Does anyone know what is a reasonable price to expect for hiring a private car tour guide in the Cotswolds? I have noted some recommended companies that will give very good tours i.e. Fowlers and Chris Peake, but I would like to know in advance how much I can expect to pay per day for the tours. A typical tour that appeals to us is leaving from Chipping Campden and driving to 3 or 4 small villages and returning to Chipping Campden. Any information or advice is appreciated!

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Rick's England book (p. 535) says to budget 30 pounds per hour for an hourly touring rate, instead of the regular meter rate.