Nice article, JC! I've been to 4 of the named villages:
Hutton-le-Hole, North Yorkshire: I loved this little village, also home to the Ryedale Folk Museum, which is so well worth a visit.
Alnmouth, Northumberland: I stopped here for lunch and enjoyed it, but I don't if it should join in with the 30 greatest villages.
Lustleigh, Devon: This was a very charming village but I would never go there with a car. It was impossible to drive and and I got stuck quite a few times. Very narrow roads but also very curvy with lots of cars parked all over the place.
Tobermorey, Isle of Mull: I left my heart here. I love this town and it is quite wonderful. I would love to go back to Tobermorey and to the Isle of Mull.
ETA: I just saw in the article that "Balamory" (a children's TV series filmed decades ago on Tobermorey), is being rebooted in 2026. I wonder if they will film it on Tobermorey again? I'll bet that will increase tourism there.