Bond Street Tube/Elizabeth line station in London has temporarily been re-named Burberry Street as part of an advertising campaign, so travellers be aware. This is just for this week-London Fashion Week
Posted by
London
568 posts
How extravagant! I'm not sure I'm entirely comfortable with that. I wonder how the meetings went at TfL / City Hall to get that greenlighted. Seems like a bit of a branding step too far.
I know from personal experience that Burberry have A LOT of money. I worked a couple of their shows for London Fashion Week a few years ago. Very large budgets. Global HQ is in London (right behind Thames House, if you know what that is) so at least they are local.
Posted by
Oxford, United Kingdom
5326 posts
Reported that TfL were paid £200k for this which doesn't seem that much really.
Posted by
London
568 posts
If that's true, that's a shockingly small amount of money. I don't want to say outright what they budgeted for LFW shows I worked on, but it's many, many times that. LFW is Burberry's shop window to the world. I hope it doesn't set a precedent for future overbearing branding of TfL (public) assets.
https://www.theguardian.com/fashion/2023/sep/19/corporation-creep-why-bond-street-became-burberry-street-and-caused-outrage
Posted by
Colorado Mountains, USA
7363 posts
To keep Tube riders guessing, how about temporarily re-naming the Baker Street station either the Butcher or the Candlestick Maker station?
Elephant and Castle could become Flea and Hovel.
Posted by
London
568 posts
That sounds quite appropriate for Elephant and Castle!
Posted by
alameda, ca, usa
2602 posts
I just saw that signage this afternoon and was mildly perplexed…as an American the first thing I thought was perhaps the Bond who inspired the name had been discredited in some way.
Posted by
Virginia
633 posts