Hotel recommendations for Bloomsbury

I'd go with London Walks for the tour. The guides are licensed, so you don't get a bunch of made-up stories.

I was perfectly satisfied with the Premier Inn Holborn last September, but I'm pretty sure the Premier Inn chain isn't what you have in mind.

What’s your price range for the hotel? What kind of hotels do you like? Traditional, modern, chain, individual? Do you have any requirements in terms of beds or elevators?

The Montague Hotel is a lovely traditional comfortable hotel in Bloomsbury: https://montaguehotel.com/

If that’s too pricy, the Grange Hotel group have a number of properties in Bloomsbury. They’re decent without being particularly special but usually competitively priced: https://www.grangehotels.com/

Outskirts by Bloomsbury, but walkable to and throughout the area: Pullman. Not “charm” if that is a requirement, but modern 4star place. Restaurant, bar, full amenities. I’ve stayed multiple times. Most recent stay about 6 months ago. I’ve had rooms with views of St Paul’s from the upper floors.

I’ve booked for the proximity to Kings Cross/ St Pancras as the connections to Heathrow and EuroStar are easy as well as other lines I’ve needed.

I typically walk from hotel to British Museum at least one time per stay.

I've just returned from a wonderful stay at the Morton Hotel (4 star) across from Russell Square and half a block from a Tube station. I highly recommend this hotel. It is a super location, with beautiful rooms and amenities (including air conditioning). Large room, modern bathroom (heated towel bar!), amenities such as safe, mini fridge, coffee maker, and thick robes, towels, etc. Staff were very helpful. Breakfast was good if a bit pricey but some of their packages include it.

The Morton is part of a family run group (Imperial Hotel Group) with 5 hotels between Russell Square and Tavistock. They are all different. I booked directly and thought prices were quite reasonable. The only hesitation I had was "joining". It required a free membership to make a reservation. My room was completely prepaid but cancellable up until the day before.

Very happy with this hotel choice and I recommend it to anyone looking for a comfortable place in London.

thanks. we just booked the Montague near the British Museum. Good reviews even from Conde Nast.