Copenhagen is redefining sustainable tourism through the return of CopenPay — an innovative program where tourists can "pay" for experiences by making eco-conscious choices.
This year, CopenPay is three times bigger with over 90 participating venues and runs for twice as long. What’s most exciting is that visitors who arrive by train receive exclusive perks like free bike rentals, guided tours, yoga sessions, and discounted access to top attractions. Even longer stays are rewarded — all in an effort to reduce the climate impact of tourism.
The initiative encourages travelers to stay longer, travel less, and engage with the city in a greener way. It’s a meaningful shift from volume-driven tourism toward value- and impact-driven experiences.
Read the full article to learn more about how CopenPay is turning sustainable actions into cultural rewards and inspiring a global movement:https://meetingmediagroup.com/article/copenpay-now-rewards-tourists-who-arrive-by-train-in-copenhagen
Have you seen similar initiatives in other cities? Would love to hear thoughts and examples!