Overtourism in Italy: Who should protect cultural heritage?

Avi, just today at a doctor's office, a group of us waiting patients discussed this very topic. We'd all been watching the TV above on the wall displaying drone footage of Florence. Some interesting stories from that group.
But the most animated fellow closest to me then had a wife who said next to nothing even after I'd tried to include her in all the sociability by making repeated eye contact. She had such black eyes and an impenetrable vibe.

Took me a while to realize that she was living with Alzheimer's.
I am done. The heritage sites

Recall how Rick is very deliberate in his choice of the phrase "fun in the sun" and "a vacation from your vacation" and "a break from the intensity of XX city" in his trip-planning workshops and videos. He wants us to enjoy some playground time, too! But he surrounds it with a more traveler/pilgrim envelope of cultural appreciation and suchlike.

A lot of the travel industry come-ons recognize that there are different kinds of travelers and consumers with different interests, and they want to cater to all comers. They have all manner of labels for the non-shopper tourist, like culture vulture or foodie or enlightenment seeker. Yes, it's gross. It means that there are people who like to get away from it all and do so with famous old things in the background of their selfies. Everyone is against 'fake' and for 'authentic.' As long as you keep spending £ and € they will provide rare and unique settings and backdrops for your show with you as the star.

Pampering comes in many sizes and colors, ha! If a fresco fades or a piazza floods, they will find us another one.

In the other hand, you could argue that those visitors who go to somewhere like Rome and hop from historical site to historical site miss interacting with what Rome is like today. They treat the city as one giant museum. Surely that is just as inauthentic an experience as had by travellers who want to eat, drink and take pretty selfies.

It's always abut the money. Two departments are pointing at the other, because neither has the resources to do anything about it. And the politicians always side with the money-making businesses.

I would like to hear that there is always strict punishments for the tourons that do bad things, but that's after the damage has been done. Interesting that the article identifies selfies and influencer as a focus.

Perhaps in museums bad behavior can be mitigated by cameras that prove the point with the very least resulting in immediate and certain “hold” time of the offender. Meaning at least 24 hours being detained.

Detained? By whom? Locked up in museum jail? That's the very least? What would the worst offenders get?