I am going to ask a very subjective question. I know the answer starts with "It depends ..." But I am going to ask anyway.
We have 3 nights to spend in either Bruges or Ghent. I have researched both places and they sound wonderful. It is a win/win situation. This is our first trip to Belgium, but we have been several times to Amsterdam and surrounding areas.
We plan to visit both cities (stay in Ghent visit Bruges or stay in Bruges visit Ghent). We will be there Oct 2 - 5 so hopefully fewer crowds, but also realize some closures or limited hours.
Would you stay in Ghent or Bruges? ... Just pretend that someone said we're sending you to either Bruges or Ghent. Pick one :)