There is the main Swarovsky store in the very center of Innsbruck; you could spend 15 or 30 minutes there and you will have a feeling of what the thing is about; going to Wattens to visit the Swarovsky Kristallwelten takes much time better spent elsewhere.
If you travel by direct train Munich to Innsbruck in August, be sure to reserve places well in time. The trains go south to Italy and this summer they were filled to full capacity; there were days when all the trains were booked, a friend of mine had to cut her holiday two days short because she was not able to find a train back to Italy. Anyway, I guess that at any time you could easily travel with alternative trains with change in Kufstein. About the alternative itinerary via Garmisch/Mittenwald, be sure the railway is actually running, as in August often shuts up for maintenance.
Both Innsbruck and Salzburg are worthwhile; for many years I had for my holidays a week in Innsbruck and a week in Salzburg. Salzburg is more expensive and classier, it is somewhat crowded in August due to the music festival. In the last years I prefer Innsbruck as climate is getting hot and Salzburg, once known for relentless rain, is getting too hot for me. - Mind you, also Innsbruck can get hot, but nearby villages (not Hall) are higher in elevation and so seem to have a sort of natural high conditioning.
Things to see in Innsbruck: many skip the Hofburg, and it is a pity as it has been just restored and it is a sort of pocket version of the royal palaces in Vienna. Hofkirche (entrance by the folklore museum) and Ambras castle are worth your time, the main museum is not very interesting. Cable car to Nordkette if weather is good, leaves from the very center. Hungerburg is a sort of natural balcony over the city, can be reached with the first section of the cable car (actually a funicular railway) or, cheaper, with bus J. In the past I have adviced to go to Igls, a quaint village, going up with tram 6 (service every our) and going down with bus J; the village does not deserve much time but the tram running in the woods is singular. Good shopping in the city center. Ladies go wild for the Müller perfumery and general shop within the Rathaus mall.